

The last two are optional and are used specifically for tracking paid campaigns. You should use the first three in all UTM tracking links. UTM parameters work with analytics programs to give you a detailed picture of your social media results.

Don’t worry, you can make the link easier on the eyes using a URL shortener, as you’ll see in the next section of this post. The UTM parameters are everything that comes after the question mark. Here’s a UTM example link with parameters in place: This might sound technical, but UTM parameters are actually very simple and easy to use. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. UTM parameters are just short pieces of code that you can add to links - for example, the links you share in your social posts. Learn more about Search Ads 360 custom parameters.Bonus: Download a free guide and checklist to help you convince your boss to invest more in social media. If you create campaigns and other items in Google Ads, be sure to leave enough empty custom parameters for Search Ads 360 to create its custom parameters when you sync in the new items. While Google Ads allows 8 custom parameters at each level, Search Ads 360 creates up to 4 custom parameters in some levels to store data such as names and IDs of campaigns and engine accounts.
